Does Your Business Need a Website Maintenance Plan?
So, your new site is complete - congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you can't have a "set it and forget it" mentality once the initial work is finished - marketing your business is not only about creating a web presence. It's crucial that you make a website maintenance plan a priority for your small business. Here are 4 reasons why: 1. You want to offer a good user experience. Broken links, 404 pages, half-baked landing pages, slow loading times ... your visitors will go elsewhere if they don't find what they're looking for fast. The last thing you want for your business is for customers to experience frustration. Also, you're not going to build trust among buyers if you don't offer a good user experience - who's going to want to enter their credit card or contact information when your online presence looks neglected? Your website is th...